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TVS Motor Company has clocked in a global sales milestone of 5 million units for the TVS Apache series, its premium motorcycle brand. First launched in 2005, with a strong presence in over 60+ counties, TVS Apache has been setting new benchmarks in the premium motorcycle segment with its best-in-class performance, technology, and style.
In line with TVS Motor’s commitment to delivering world-class products, the TVS Apache series has seen multiple upgrades over the years with the inclusion of segment-first and exciting features like Race-Tuned Fuel Injection (RT-Fi), ride modes, Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect and more, making it a preferred choice for riders and performance biking enthusiasts.
Speaking on this occasion, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “ We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”
TVS Apache series offers performance-led motorcycles across two categories - Naked and Super Sport. The RTR (Racing Throttle Response) series comprises the TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V, positioned in the Naked motorcycles category. In the Super Sports category, the company marked its entry into the super-premium space in 2017 with the TVS Apache RR 310 (Race Replica). TVS Motor further strengthened its portfolio by introducing the BTO (Built-To-Order) platform for the TVS Apache RR 310 in 2021.
In addition, the TVS Apache series has several experiential initiatives for the customers to engage like the Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP) and Apache Pro Performance Extreme (APPX). As a part of APPX, the company entered the Asia Book of Records in 2019 by conducting the longest-running stunt show at the highest altitude - 14,800 ft in Spiti Valley.
